That question gets asked a lot in movies and television programs, doesn’t it? Occasionally, those of us in business also ask ourselves that question when we’re in a tough situation. Perhaps a better question that could, or should be asked, is “Who Can Trust You?”

We tend to become internally and personally focused during times of high pressure and stress as a coping mechanism. In my experience, there is a far better way to get through difficult circumstances. When the pressure is really on you, DON’T focus on yourself, focus on everyone else. What do the others want from you? What are you going to demonstrate in your behavior when the stakes are high, and there is much to lose or win?

This is the very best time for you to rise to the occasion and to show your colleagues and teammates what you’re made of. When you focus on your behavior, do it from the perspective of how you wish to be seen and experienced by others, not how everyone else is treating you. EARN the trust of your teammates by delivering your very best work when the pressure is on. DEMONSTRATE your character by modeling the behavior that others would aspire to, despite the difficult circumstances you may face. AVOID the temptation to feel powerless and to let circumstances dictate your options to you. TAKE ACTION and set the standard that others will follow.

There has been a lot written about trust over the years, and it is true that trust is the building block of success in life and in business. One of my mentors has said to me many times that trust is the glue that holds a team together when things get rough. I believe that to be very true. So, focus on demonstrating that you are a person who is very deserving of trust by consistently delivering, even when the situation is challenging. As your teammates witness your conduct over time, you will build trust and encourage them to follow your lead, and the team will begin to come together, and the trust that has been built up will be the currency that allows you to invest in building the future you want for your team.

Michael is a Business Coach who specializes in developing Emerging Leaders for Small and Medium companies who are investing in their future success. For more solid business best practices visit www.michaelbeachcoach.com. If YOUR company wants to reduce risk and ensure that your next generation of leaders will be ready when you need them, contact Michael at info@michaelbeachcoach.com.