Presentation and Discussion by Michael Beach

Why do many business owners struggle?  This book helps find a strategy you can follow to succeed: A simple strategy to grow a remarkable business in any field.

You’ve likely had the experience of going out with the family to pick up a pumpkin or two.  You will see dozens of them and, for the most part, they all look the same.  Until you run into a true Giant Pumpkin.  You know the ones that are bigger than your kids.  At that point, all the other pumpkins kind of just disappear. These giant pumpkins are bigger, they’re healthier, they draw attention to their remarkable success.  But these giant pumpkins don’t happen by chance.  In fact, you have to follow a very different approach to get a giant!

As a business owner, you don’t just want a run of the mill business.  These types of businesses are the ones that struggle or don’t make it.  You want a business that stands out, that’s fundamentally better than the competition.  That is why you need the ‘Pumpkin Plan’.

The ideas and strategies we will talk through are fairly simple, but that doesn’t mean they are easy.  Just like a monster pumpkin doesn’t grow without some special treatment, a really successful business also requires a different approach.  I guarantee you WILL walk away with at least 1 or 2 ideas (if not a whole plan) that can dramatically impact your long-term business success.